What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.
What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.
Clinical Results: Based on an independent US consumer study of 32 women:
– 96% achieved full and maximum volume
– 100% saw visible base-to-tip curl
Based on an independent US consumer and clinical study of 32 women:
– 96% saw buildable volume that is clump-free
Water/Aqua/Eau, Paraffin, Glyceryl Stearate, Synthetic Beeswax, Stearic Acid, Butylene Glycol, Acacia Senegal Gum, Palmitic Acid, Polybutene, Oryza Sativa (Rice) Bran Wax, Vp/Eicosene Copolymer, Ozokerite, Aminomethyl Propanol, Hydrogenated Vegetable Oil, Stearyl Stearate, Hydroxyethylcellulose, Tropolone, Phenoxyethanol, Iron Oxides (Ci 77499).
-For dramatic volume, start by coating the top and bottom of the upper lashes, using the brush to wiggle through.
-Next, concentrate application on the root and the outer lashes.
-For extra lift, use the wand to hold and lift lashes for five seconds.
-For further impact, use the tapered edge of wand to coat bottom lashes.