What it is: A soft matte, long-wear foundation with buildable, medium-to-full coverage, in a boundary-breaking range of 50 shades.
Skin Type: Normal, Combination, and Oily
Ingredient Callouts: Free of parabens and phthalates. This product is also cruelty-free.
What Else You Need to Know: This long-wearing, light-as-air foundation gives skin an instantly-smooth, pore-diffused, shine-free finish. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores—so that wherever you are, it’s going to work on your skin.
This product is an Allure Best of Beauty award winner.
All 50 shades of Pro Filt’r Soft Matte Longwear Foundation are vegan.
AQUA/WATER/EAU, DIMETHICONE, TALC, PEG-10 DIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYPROPYLENE, ISODODECANE, CETYL PEG/PPG-10/1 DIMETHICONE, NYLON-12, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, PHENOXYETHANOL, SODIUM CHLORIDE, HYDROGEN DIMETHICONE, GLYCERIN, MAGNESIUM SULFATE, SODIUM DEHYDROACETATE, DISTEARDIMONIUM HECTORITE, ALUMINUM HYDROXIDE, METHICONE, BENZOIC ACID, DEHYDROACETIC ACID, PROPYLENE CARBONATE, ETHYLHEXYLGLYCERIN, PARFUM/FRAGRANCE, SILICA, BIOSACCHARIDE GUM-4, ANANAS SATIVUS (PINEAPPLE) FRUIT EXTRACT, CARICA PAPAYA (PAPAYA) FRUIT EXTRACT, PAULLINIA CUPANA SEED EXTRACT, POTASSIUM SORBATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
Be sure to moisturize skin before applying matte foundations, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
Always shake before use to activate. When testing shades, remember to let matte foundations dry completely to find your perfect match.
For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.