What it is: An intensely black volumizing mascara for the sexiest, most defined lashes possible.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing, Waterproof
– Film-Forming Polymer: Locks curl in place.
– Acacia Senegal Tree Extract: Sets volume.
– Collagen: Imparts a plumping effect.
Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free. It is an Allure Best of Beauty award winner.
What Else You Need to Know: Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra-stiff bristles to maximize the performance of this carbon black, collagen-fueled formula.
Clinical Results: In a consumer study of 30 women after 3 coats of mascara:
– 97% said this mascara creates a false lash effect
– 100% saw dramatic volume
– 100% saw longer lashes